What You Will Learn

Platform Strategies

  • Facebook organic growth, groups, pages & reels
  • Instagram: reels, stories, grid strategy & hashtag plan
  • LinkedIn: personal branding, content for professionals
  • YouTube: shorts, channel optimization & content planning

Content & Creative

  • Content pillars, hooks, storytelling & CTAs
  • Design basics using Canva & templates for social
  • Short-form video scripting & editing workflow
  • Repurposing content across platforms

Community & Engagement

  • Community building tactics & moderation
  • Comment management & response frameworks
  • UGC strategies and collaborations
  • Reputation & review handling

Analytics & Growth

  • Platform insights & content performance tracking
  • UTM tagging, link tracking & conversions
  • A/B testing posts, captions, thumbnails
  • Building dashboards & monthly reporting

Tools & Automation

  • Meta Business Suite, Creator Studio
  • Scheduling tools: Buffer, Hootsuite, Later
  • Canva, CapCut, InShot for creatives
  • Basic automation for content publishing

Freelancing & Monetization

  • Client outreach, proposals & pricing
  • Packaging services & retainers
  • Sponsored content & affiliate basics
  • Portfolio & case study creation

Why Choose This SMO Course at DNB?

  • Practical approach: Templates, calendars, and real campaigns
  • Expert mentor: 5+ years of social growth experience
  • Live projects: Work on brand accounts and portfolio pieces
  • Career support: Freelancing and job interview prep

Course Duration & Mode

Duration: 1.5 – 3 Months (depends on batch & practice)

Mode: Online (Live) + Recorded Sessions + Practical Assignments

Level: Beginner to Intermediate

Who Should Join?

  • Small business owners & solopreneurs
  • Aspiring social media managers
  • Content creators & influencers
  • Marketers who want organic growth skills

Course Syllabus (Modules)

ModuleTopics CoveredOutcome
1. SMO Fundamentals Social channel mapping, audience research, content pillars, KPIs & funnel basics Strategy blueprint
2. Content Strategy Content calendar, pillar-topic mapping, hooks, captions & CTAs Repeatable content system
3. Short-form Video Reel/short scripts, editing workflow, thumbnails & distribution High-engagement video content
4. Community Management Engagement playbooks, moderation, group growth & contests Active & loyal audience
5. Platform Growth Tactics Hashtag strategy, collaborations, UGC, influencer micro-campaigns Organic reach increase
6. Analytics & Reporting Platform metrics, UTM, simple dashboard & ROI measurement Data-driven decisions
7. Tools & Automation Scheduling, batch-creation, templates, and tool integrations Faster publishing process
8. Monetization & Freelancing Service packages, sample proposals, pricing & client onboarding Get paying clients

Practical Projects & Outcomes

  • Create a 30-day social content calendar for a real brand
  • Design 10 social creatives and 5 short-form videos
  • Set up analytics & monthly reporting dashboard
  • Live portfolio and one client-outreach project

Career Opportunities

  • Social Media Executive / Manager
  • Community Manager
  • Content Creator / Short-form Video Editor
  • Freelance Social Media Consultant
  • Influencer Campaign Manager

Frequently Asked Questions

Do I need prior design or video editing skills?

Not required. We teach simple, repeatable workflows using Canva, CapCut and mobile tools so you can create effective creatives fast.

Will I get certificates and project files?

Yes — certificate on completion and downloadable templates, calendars & sample creatives.

Is freelancing support included?

Yes — sessions on proposals, pricing, sample contracts and how to approach clients on Upwork/Fiverr/LinkedIn.

How are classes delivered?

Live online classes + recorded sessions, plus hands-on assignments and mentor feedback.

Enroll in SMO Course Limited seats available • Practical internship & placement help